Helping the people in your organization understand the people you serve – to deliver successful products and services.

Delivering user insights that inform product and service decisions.

Making product and service decisions can be tricky. There’s a lot of pressure to succeed in a fast-paced, competitive landscape. Developing quality, deep user insights is a valuable tool to differentiate from the competition.

Working with companies looking to answer the following questions:

01
Who are our customers, what drives them, and what detracts them?

02
What improvements to the employee experience do we need to make to improve the customer experience?

03
What product or service improvements will positively impact our KPIs and OKRs?

04
How can we translate these insights into actionable ideas?

Services

Collaborating with brands, agencies, and organizations across North America and Europe to define valuable experiences.


Service design


Journey mapping & service blueprinting


Experience strategy


Mixed methods user research (UX research)


Ethnography & user testing


Prioritized opportunity areas/projects


Define and de-risk product launches


Support to meet success criteria (KPIs & OKRs)



Philosophy

Helping you achieve your business goals with these 4 key principles.

Partnering for success

User research is a powerful tool for informing product strategy and driving key metric success.

Bespoke approach

Every project is unique, every organization and user cohort is different. Taking a bespoke approach to gathering research insights ensures the best quality possible.

Shared understanding

Ensuring insights are shared and internalized within a team or organization. Uniting a team behind the problem is the best way to get everyone moving in the same direction.

Complexity embraced

Good decisions can’t be made in a vacuum. The more information you have at your fingertips, and the more you consider the full-service ecosystem, the more impactful your resulting ideas will be.

Kellie H.
Senior Research Director

Syed Z.
Scrum Master

“Working with Jeni was a delight.

We recently partnered with her on a challenging research and service design engagement. Jeni deeply immersed in the problem space, working with the team to deliver rigorous and actionable insights. She has an especially advanced ability in creating succinct, elegantly simple visualizations to convey complex ideas.

We hope to work with Jeni again and I would have no hesitation in recommending her.”

Jeni, it really has been a pleasure working with you. I need to learn a thing or two from you about working sessions. I felt like those were some of the most productive sessions we have had on this team. You are a delight. 

Are you eager to drive change within your organization?